A weighty propostion
The findings of our latest research will be welcome news to developers of weight management solutions. By incorporating Prolibra into their products, manufacturers can add extra consumer appeal with valuable propositions such as ‘helps reduce body fat’ or ‘improves fat / lean ratio’. The study also underlines that Prolibra is the only whey-based product proven to achieve significant fat loss over 12 weeks.
During the trial, participants consumed either a portion of Prolibra or a placebo twice a day, while reducing their daily calorie intake by 500 calories.
Researchers found that adults consuming Prolibra lost 82% more fat than the placebo group. Importantly, they also retained twice as much lean body muscle.
Retention of lean muscle mass during dieting contributes to a healthy BMR. This helps eliminate the frustrating effects of yo-yo dieting, a common occurrence with traditional diets which fail to address the need to maintain lean muscle mass.
Plus, Prolibra contributes to 44% RDA of calcium. So, manufacturers can also make an ‘excellent source of calcium’ front-of-pack claim on their products. Compatible with a wide range of applications, Prolibra can be used in ready-to-mix and ready-to-drink beverages, nutrition bars, baked goods and more.
