Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Meet the Experts: Montserrat Trejo
Meet Montserrat Trejo, our technical sales manager in LATAM who focuses on beverages and functional ingredients. Learn what’s happening in the market and what…
Who Is the Plant-Based Consumer?
Consumers’ interest in plant-based foods continues to grow. But who exactly is the plant-based consumer? Here’s a look at the key differences in plant-based…
4 Ways COVID Impacted Plant-Based Alternatives
The COVID pandemic is impacting the plant-based alternatives market in some important ways. These four trends show why plant-based eating is on the rise and how…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Better for You Snacking: Trends and Opportunities
Better-for-you snacking is becoming more mainstream, with major brands innovating to improve the nutritional appeal of their snacks. Here’s a look at the trends…
A Deep Dive into the European Supplement Market | Part 2
Part 1 of our deep dive looked at the size and growth of the European supplement market along with key companies and brands. In Part 2, we explore the top…
Sustainability and Sports Nutrition
With more than three in four global performance nutrition consumers wanting products that are good for the planet, 1 sustainability is becoming essential in…
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…
3 Emerging Sports Nutrition Trends Will Impact Your Marketing Efforts
As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address…
The Rise of Protein Snacking
Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so…