Once the mainstay of professional athletes and body builders, sports nutrition has become a huge growth market for regular athletes. Alongside this growth there has been further demand for more natural sources of energy in sports nutrition, and a real focus from consumers seeking clean label beverages. Plant-based beverages such as smoothies and juices made of superfoods, is a fast-growing category among consumers.
To cater to this expanding market of health-conscious individuals, we have developed Plant Warrior Superfood Infusion, a plant-based drink, offering fatigue-fighting BCAAs, aiding energy yield and muscle function. Showcased at the event’s New Beverage Concept Bar, ingredients include ChoiceChia™ Black MP, whole chia seeds which are a great source of vegetarian ALA Omega-3, fiber, protein, calcium, and AminoBlast™, a powerful blend of BCAA amino acids.
Also included is a mineral combination of Mg and K, supporting normal energy yield. BevGrad®XS, a super-finely milled flaxseed with a smooth texture and excellent dispersibility, provides exceptional flax nutrition whereas BevGrad Oats GF, a gluten-free super-finely milled oat flour dissolves easily and helps deliver key carbohydrates, fiber, and proteins in the plant based energizing smoothie drink. Combined, these ingredients provide an easy, clean and tasty blend for fruit juice and smoothie applications.
Protein packed water
Stop by and enjoy a refreshing water based protein drink at the New Beverage Concepts Bar. The protein water, with added vitamins (Vitamin B12, B3), packs in 12g of protein per 500 ml bottle, is sugar and fat free and is offered in 3 enjoyable flavor notes: berry, pomegranate and orange. With no artificial flavors, less than 0.5g of carbs and only 50 calories, it’s the perfect option for consumers to top up their protein levels pre-or post-workout, or simply as part of a balanced diet. Created in conjunction with NutraCoPack, this is a true example of our collaboration with customers to develop innovative products to address consumer needs.
Energy sources for muscle growth
The growth in mainstream consumers seeking to up their protein intake has led to beverage manufacturers creating new and exciting combinations using natural ingredients to provide the boost people are looking for. In line with this trend, we will be present Muscle Mocha, a great tasting hot coffee drink, packed with both protein and natural caffeine to fuel the body.
Each serving delivers 10g of protein from two sources. The first is from ProTherma™, the heat stable hydrolzed whey protein that can withstand brewing temperatures and is designed for use in hot beverages such as tea, coffee, hot chocolate and soup. Second is Micelle XL®, a source of slow release milk protein to ensure a steady flow of protein during the day which supports maintenance and muscle growth.
At the drinktec Innovation Flow Lounge in Hall B1 a product presentation on the Muscle Mocha will be given by Meilissa Hosen, Product Manager at Glanbia Nutritionals. We are excited to announce this innovative beverage concept has been shortlisted for the best sports or fitness drink category at FoodBev World Beverage Innovation Awards.