Consumers have spoken when it comes to what they want in food: high protein, clean ingredients and labeling, strong and diverse flavors, and convenience. And manufacturers have listened. That’s why there are more nutritional supplement and meal replacement options than ever before.
According to a recent article in Dairy Foods, there’s a “whole new world” for dairy-based supplements and meal replacements. And, as the article stated, not all proteins are created equal.
To make its point, the article referenced a recent U.S. Dairy Export Council report: “All proteins are not created equal. Whether formulating protein into products intended for vulnerable undernourished populations, sports nutrition, weight management or healthy aging, it is important to choose a high-quality, complete protein. Dairy proteins consistently deliver this important level of nutrition.”
The article dived into trends and growth drivers for products in these two categories, including a growing range of categories and products designed to hit as many marketplace niches as possible. Glanbia Nutritionals’ Vicky Fligel, senior product manager, functional systems, discussed the move into various beverage offerings.