cows eating grass

Truly Grass Fed™ announces Non-GMO Project Verification

Glanbia is delighted to announce the verification of Truly Grass Fed™ by the Non-GMO Project, North America’s most trusted seal for genetically modified organisms (GMO) avoidance for consumers.

Truly Grass Fed logo | Non GMO project verified logo

Truly Grass Fed™ is a premium range of dairy ingredients from Glanbia Ingredients Ireland, produced from Irish milk and designed for customers and consumers who are looking for authentic grass fed ingredients for their brands and food products.  In partnership with Glanbia Ingredients Ireland, Glanbia Nutritionals offers access to Truly Grass Fed ingredients in North America.

The Non-GMO Project is a US based non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. It is North America’s most trusted seal for GMO avoidance.

Commenting on the verification, Seán Molloy, Director of Strategy and Supply Development at Glanbia Ingredients Ireland said:

“There is significant and growing demand from our customers and consumers, particularly evident in North America, for transparency of ingredients used in products. In many cases, it’s what drives their choices. Being awarded verification from a trusted organisation such as Non-GMO Project enables us to support and endorse food and nutrition companies’ natural brands in market.

A core element of the Truly Grass Fed™ offer is non-GMO. With growing demand from food savvy consumers for proven naturalness, we are on a mission to prove that our grass-fed dairy system complies with recognised non-GMO standards. Verification by the Non-GMO Project, a US based non-profit committed to preserving and building sources of non- GMO products, proves our natural dairy credentials.”

Customers who include Truly Grass Fed ingredients in their branded products have the opportunity to use the Truly Grass Fed™ endorsement seal on their packaging, which informs consumers what Truly Grass Fed™ dairy ingredients are all about.

The Truly Grass Fed™ brand signifies that products are:

·         Non-GMO Project Verified

·         At least 95% grass-fed

·         rBST-free

·         Produced by cows that graze on Irish pasture for up to 300 days a year

Glanbia Nutritionals is offering a range of Truly Grass Fed products including whey proteins, milk proteins, and cheese. Visit www.trulygrassfed.com for more information about the initiative.

About the Non-GMO Project

The Non-GMO Project is a mission-driven non-profit organisation dedicated to building and protecting a non-GMO food supply. The Non-GMO Project do this through consumer education and outreach programs; marketing support provided to Non-GMO Project Verified brands; and training resources and merchandising materials provided to retailers.

Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. They offer North America’s most trusted third-party verification for non-GMO food and products. For more information visit www.nongmoproject.org.