Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus key trends and opportunities—like weight loss-positioned products and cleaner pre…
Top 5 Food and Beverage Megatrends for 2024: Part 2
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
Bakery Trends for 2024
While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.
5 Plant-Based Protein Trends for 2024
Innovation is driving the 2024 plant-based protein trends—from emerging proteins to nutrition-focused claims to new formats for plant-based meat and eggs.
Top 5 Supplement Trends for 2024
A growing holistic approach to wellness is driving the latest trends in supplements. Explore the 2024 supplement trends—from energy gummies to female-focused…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors, healthier ingredients, and new positionings to appeal to a broader consumer base…
What's New in the Better-For-You Bakery Market
As consumers seek healthier lifestyles through better diet, they expect bakery products, as household staples, to play a supporting role. See the better-for-you…
Healthy Snacking Trends for 2024
The snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons…