Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Gen Z: Putting Their Money Where Their Mouth Is
Food is the number one spending priority for upper-income Gen Zers, according to Piper Sandler’s recent report. Explore this and other key takeaways about Gen Z…
Toddler Food Choices: A Look at the Landscape
Today’s toddler foods give parents more healthy, delicious, and convenient options than ever before. See how brands are innovating in toddler nutrition products…
Ways of Eating in America in 2023
Our latest consumer study reveals insights on the ways Americans are eating—from omnivore to flexitarian to vegan diets. Explore the consumer landscape and how…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Exploring the Rise of Personalized Nutrition
A growing interest in health spurred by COVID has positioned the personalized nutrition market for strong growth ahead. Here’s a look at the market—plus key…
Gummies Come on Strong in Supplement Market
The gummy supplement market is innovating in flavors, ingredients, and functional benefits to address consumers’ top health and wellness needs. Check out today…
What's New in the Breakfast Aisle?
Innovation is ramping up in the breakfast aisle. From indulgent flavors to high protein, today’s breakfast cereal trends reveal a lot about what’s on consumers’…
What Is a Functional Beverage?
From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore…
The Clinical Nutrition Market: A Look at the Impact of COVID-19
The COVID-19 pandemic has impacted the global clinical nutrition market in important ways, with significant implications going forward. Here’s what clinical…
Functional Shots Highlight Holistic Wellness Trend
Functional shots for wellness are becoming more popular as consumers look for simple ways to boost and maintain their health. Explore the market growth in…