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New Year. New Product Concepts.

It’s the same…except different.

At the beginning of the pandemic, our lives changed a lot. Now, we’re starting to see some of our pre-Covid activities return: Sports are back on, but they’re in a bubble; restaurants are open, but masks are usually required; and schools are back in session— they’re just online, or masked, or some hybrid version. Basically, life is the same…except different.

With this in mind, Glanbia Nutritionals has created concepts that can help consumers feel like they’re getting back to their normal lives again while still providing the solutions and ingredients that are now even more important. So, while this year is indeed a bit unusual, we can take comfort in the fact that some things never change, and traditions will find a way to continue, even if they look a little different. 

Our Product Concept Line-Up Volume 2 will provide concepts that utilize Glanbia Nutritionals’ ingredients and showcase how they could be used in an end application. 

For more information on any of the ideas you find inspirational, please Contact Us

Download all our Volume 2 Product Concepts here!

Defensive Strategies

defensive strategies

Consumers want their bodies to have as much of a defense against illness as possible, and immune-boosting food and drink products can give them a welcome advantage. Ingredients like ginger and curcumin are leading the pack in new product launches featuring an immunity claim.1 Immunity-boosting statements are increasingly breaking out of the traditional VMS space and making their way into new delivery formats like ready-to-drink beverages, ready-to-mix smoothies, and snacks.2 As consumers become more focused on their overall health and well-being, nutrition companies have an excellent opportunity to show consumers how food and beverages can provide solutions that positively impact their overall immunological health.

At Glanbia Nutritionals we’ve created ingredient solutions with the end consumer in mind. We focus on customized solutions to meet the new and evolving consumer immunity needs focusing on delivering immune support through new and convenient formats and applications.  

For more information on our Defensive Strategies concepts, ingredient solutions, and insights, contact us.

defensive strategy

Download all the Volume 2 Product Concepts here!

References: 1. Mintel. COVID-19: implications for immunity-boosting drinks. 2020. 2. Mintel. Defend against disease with immunity-boosting products. 2019

Back at It – Diet Trends Return

back at it

At the beginning of the Covid-19 pandemic, when shelter-in-place orders were first issued, and normal life was uprooted, we saw a steep decline in dieting. Consumers started buying more comfort foods at the store like cheese1(because cheese is fantastic and we fully support those that seek comfort from it) and carbs3, and people started cooking and baking more at home.1 Jokes about putting on the “covid 19” started to pop up, and people related to each other’s more indulgent diets. 

However, as the realization set in that this could be the new normal for quite some time, we started to see people get back at it. Diets began to rise again, and working out at home became a fun new challenge that many were willing to accept.

New diets that have emerged victorious this year include intermittent fasting, the ketogenic diet, and the rise in the flexitarian lifestyle.2 To find solutions for these popular diet trends, it is crucial to understand who is following them, how they work, and why they’ve become so popular.

We will walk you through each of these important diet trends, provide valuable insight into the consumer and their needs, and show new product concepts that solve those needs.

back at it

For more information on our Back at It diet trends concepts, ingredient solutions, and insights, contact us

Download all the Volume 2 Product Concepts here!

References: 1. The Hartman Group, Inc. Covid-19’s Impact on Eating. 2020. 2. The Hartman Group, Inc. 3. Mintel. Nutrition Watch: Low Carb. May 2020.
comfort and joy

It wouldn’t be the winter if the food didn’t play a comforting role in our lives. Not only are holiday traditions usually a bit decadent, but the weather seems to whisper “eat something indulgent and comforting,” and usually, we oblige. But let’s not forget that food can be comforting, delicious, and indulgent while still being beneficial to your health. That’s right! At Glanbia Nutritionals, healthy indulgence is not an oxymoron but rather a challenge we’re willing to accept.

comfort and joy

For more information on our Comfort & Joy concepts, ingredient solutions, and insights, contact us

Download all the Volume 2 Product Concepts here!

Connect with a Glanbia Nutritionals expert to find the best solution for you.

Contact Us