MegaTrends Webinar

The Insights team at Glanbia Nutritionals has not only been continuously analyzing sources such as market reports and social media, but since the beginning of the COVID-19 pandemic, we have been running our proprietary COVID-19 consumer tracker - what consumers are buying, what they’re eating, how they’re exercising, and more.

Webinar .
Duration 55 minutes

In this webinar, we’ll take a deep dive into:   

  • Generational responses to the COVID-19 pandemic – what’s the same but more importantly, what’s different? 
  • The impact COVID-19 has had on the GN Megatrends focusing on the mini-trends that have seen the most change: 
    • Clean Label & Better For You 
    • Positively Nutritious 
    • Functional Benefits 
    • Ways of Eating 
    • Convenience 
    • Science & Tech 
    • Full Disclosure 
    • #activism
    • Sleuthy Shoppers
    • Evoke Emotion
    • Tactile Experience

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