Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
A Short Guide to Iron Supplements and the Active Female
While getting enough iron is extremely important for females—especially active females—only 27% of American women report taking iron. 1 Explore the market…
How Food Manufacturers Can Prepare for Paris 2024 Summer Olympics
The 2024 Summer Olympics will put a global spotlight on sports nutrition, and brands are already preparing. Here’s a look at trending nutrition topics like…
The Active Female Consumer
Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
What Is a Micronutrient Premix?
Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.
Potassium and Endurance
Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…
Creating a Functional Beverage for the 2023 Consumer
Consumers are reaching for functional beverages for energy, sleep support, immune health, and more. Learn how to create functional beverages for the 2023…
Amino Acids: The Building Blocks of Protein
Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid…
2023 Nutrition Trends for Active Adults: What They Are & Why They Matter
The new active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top 2023 nutrition trends for active adults and how the…
ASPAC Functional Beverage Market Insights for 2023
The Asia Pacific functional beverage market is the largest in the world, with more growth ahead as consumers seek out functional drinks for immunity, energy…