In addition, with U.S. lockdowns ending and consumers preparing to go back to work and into the world, there’s increased buzz around beauty supplements to help people look their best. Collagen, biotin, and vitamin C are just a few of the ingredients being used in beauty supplements focused on hair, skin, and nails.
Partnering with a Trusted Ingredient Supplier
Another part of creating private label supplements that grab consumers’ attention is using a trusted ingredient supplier to ensure high quality ingredients and formulation transparency. Among U.S. consumers, ‘highest quality ingredients’ is the most cited factor (at 52%) that influences their decision when choosing vitamins, minerals, or supplements.5
It should be no surprise that supplement users—a group that’s proactive about health and wellness and willing to spend money to support these efforts—would expect quality ingredients. For a company choosing among supplement ingredient suppliers, partnering with an experienced leader in nutritional ingredients, with processing and product expertise, as well as strong supply chains, can make all the difference.
Custom Premix Solutions
Consumers’ new focus on health and wellness, combined with a rise in cost-conscious shopping, will continue to support opportunities in private label supplements. Glanbia Nutritionals can simplify the product development process with vitamin and mineral focused custom premix solutions, formulation optimization, and trend insights, allowing you to develop exactly the products your consumers are looking for—a benefit not all vitamin producers can provide.
Collaborate with us to learn more about how we can make your next private label vitamin product successful.