As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the European supplement market—including the top brands and players, key markets, and consumers’ views on supplements.
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Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition trends to know—from what’s driving consumer interest to top flavors and formats.
With more than three in four global performance nutrition consumers wanting products that are good for the planet,1 sustainability is becoming essential in sports nutrition. But what does sustainability mean in this category?
Many Japanese consumers are switching to high protein snacks to support their health. See the trends in high protein snacking in Japan—including top snacking motivations and favorite high protein formats.
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.
Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition trends for active adults can inspire meaningful product innovation.
Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality protein, but extensive research behind dairy protein points to potential benefits ranging from weight management to immunity to healthy aging.