Here, we recap the key takeaways from our MegaTrends webinar, which examines the food and beverage trends for 2025 and how they can impact new product innovation.

With travel on the rise in Asia, a new opportunity is emerging: nutrition for travel—with a focus on energy, hydration, and immunity support in convenient formats.

Sports nutrition in Asia Pacific is evolving to meet the demands of busy lifestyles, offering energy boosts, weight management solutions, and innovative protein options. Explore the opportunities in this expanding market.

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.

Discover the emerging hydration trends in Asia, consumers’ preferences, and opportunities for innovation in functional beverages to meet these demands.

Consumers are refocusing on their health and wellness, with mental health and new diets playing key roles. The Refocusing MegaTrend is reshaping what consumers expect from food and beverage companies.

This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.

Take a look at the top trends we saw at 2023 Food Ingredients Asia-Thailand (FiA) and opportunities ahead in female nutrition products for health and wellness.

One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions and are turning to trusted influencers for information about food.