Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.
As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.
Top 5 Supplement Trends for 2024
InsightA growing holistic approach to wellness is driving the latest trends in supplements. Explore the 2024 supplement trends—from energy gummies to female-focused positioning.
Last year’s COVID-19 outbreak triggered surging interest in immunity supplements across the globe. Now one year later, we explore global consumers' perceptions around immunity and how they'll impact 2021's immune supplement trends.
In a crowded space, how can a food or beverage brand grab and hold a consumer’s attention? By offering them a sense-ational experience! Check out how engaging the senses is the key to giving consumers the culinary adventure they’re seeking.
Supplement formats are evolving in exciting ways, largely due to Millennial consumers’ interest in a supplement experience that’s both convenient and enjoyable. Check out some of the growing trends in innovative supplement formats.
Building a Better Beverage for the European Consumer
Featured ContentFrom sports drinks to functional teas and waters, RTD beverages of all kinds are addressing the needs of European consumers. Explore some of the important attributes today’s consumers are looking for in a beverage along with key opportunities for beverage innovation.
While the pandemic has been a trying time, one bright spot is that many consumers are becoming more conscientious about their health—including their stress levels, sleep habits, and mental health. Here’s a look at how food and supplement manufacturers can support these growing needs.
Sustainability and the Pandemic
InsightThrough the COVID pandemic, sustainability in foods and supplements continues to matter to consumers. See what’s on consumers’ minds and explore the sustainability claims that are resonating the most.