Cheese Innovation

Co-Innovation is Driving Cheese Category Growth

How do you bring a new cheese from an ‘idea’ to a successful cheese consumer love? 
Just add Glanbia.

 “Glanbia is more than a bulk cheese supplier. They are a true partner in innovation, proactively analyzing trends and developing new formulations. We appreciate that the Glanbia team regularly seeks input to meet the changing needs of our customers in both retail and foodservice markets.”
- Product Manager, Large Scale Cheese Converter

Glanbia Nutritionals Cheese Innovation Center (also called the CIC) has become the place to be when it comes to bringing new cheese concepts to life on a large-scale. Built in 2013 as an answer to branded and private label cheese converters to deliver more variety of cheese to the market, the CIC is delivering new global cheese styles, unique flavors and innovative inclusions every day.

Since that time, by focusing on the customer’s needs and the needs of the market, Glanbia Nutritionals has successfully delivered cheese after cheese that saves cost, offers more flavor, or improves performance. 

The CIC works as a growth incubator by having a dedicated Cheese Science team as well as having a very connected product, marketing, sales, quality and operations team tied to each new product. All cheeses, whether customer, science or marketing driven, follow a proven path that brings projects from plants to grocery stores shelves. We asked the Glanbia Nutritionals marketing team to take us through a product’s journey and explain the power the innovation center has brought both customers and consumers ideas to life. 


How does a new cheese go from an ‘idea’ to a consumer item? 

New cheese projects can either come into the innovation pipeline as a customer idea or from Glanbia Nutritionals’ marketing and insights team forming a partnership with the cheese scientists. 

A customer driven project comes directly from one of our customers and is based on trends they’re seeing in the market, or a retailer, food service or food ingredient customers requesting a product.
With the expertise in cheese make from culture blending to recipe development, we’ve been able to co-develop cheese concepts with high rates of success.

Real Life Example

One of our most successful products, Glanbia Nutritionals’ Gruyere style cheese, started as a customer request for a flavorful, functional and affordable cheese and is now used as the key ingredient in a bestselling breakfast item at a global food service chain. It went from an idea that Gruyere could fit the need in the market for a great tasting, melting cheese to being one of our best-selling specialty cheeses enjoyed by millions.

Our marketing driven projects are fueled by our market knowledge, perspective, consumer research and insights. We watch, always, to see what market trends are happening over time and how we can add value to our customers supply chain. That allows us to push out prototypes for our customers so they can be ahead of the curve and ready. We learn the cheese makes behind new cheese varieties that are experiencing growth year on year and reformulate them to make them taste better, slice thinner, be more affordable or efficient. Our cheese scientist can start creating new products from recipe changes to the milk to culture comparison in the aging process. 

Real Life Example

Seen, heard or eaten a slice of Ghost Pepper Jack or a European Style Gouda cheese lately? We hope so as Glanbia Nutritionals is now producing high volumes of these two cheese varieties through our cheese converter customers (and partners). Both of these products were developed and purchased from our previous marketing campaigns that showcased market and consumer insights around Pepper Cheese (Pepper Matchmaker) and Global Flavors (Life is Gouda) and how Glanbia Nutritionals’ can bring these consumer wants to life in both 40 and 640lb. blocks.


What sets Glanbia Nutritionals’ innovation capabilities apart from the rest?

 When it comes to cheese innovation, two words: Tenacity and Collaboration. We asked our customers what made us different the answer was clear, Glanbia Nutritionals’ bring actionable, workable solutions to existing problems and then works collaboratively to get them to market and ultimately mouths of cheese lovers everywhere! 


Innovation Framework


How do I work with Glanbia Nutritionals on a new cheese project or learn more about the Cheese Innovation Center capabilities? 

It starts with a conversation. For customers with clear project needs, these are funneled right into the New Product Development Team to scope.

For customers or new customers exploring projects, or just wanting to dig deeper into the Glanbia Nutritionals’ current Innovation library, contact our marketing team today.

Contact a Glanbia Nutritionals Expert Today

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