Consumers Want Tasty & Healthy Baked Snacks
American consumers eat a sweet snack 6.4 times and a savory snack 6.1 times weekly1 and are seeking healthier options. What do they perceive as healthy? High protein is an important better-for-you claim that 64% of consumers are looking for in baked products2. With 52% of consumers saying they do not like the texture of sweet protein snacks because they are grainy or hard1, it’s clear that the overall consumption experience involving taste and texture plays a major factor in high-protein baked snack adoption.
