The leading definition of strength today? Being fit for everyday life. That presents a powerful opportunity to reframe your offerings to support functional wellness and daily performance across active nutrition.
As consumers increasingly pursue strength not just for fitness but for longevity and quality of life, understanding what strength means today is essential for developing the next generation of functional products.
Explore the growing emphasis on strength as a wellness goal—featuring regional insights and product opportunities across North America, Europe, Latin America, and Asia Pacific.
What you’ll learn from these infographics:
- Strength’s universal appeal: A growing motivation across genders, generations, and global markets
- The broader definition of strength: Going beyond muscle to include flexibility, endurance, and overall resilience
- Functional ingredient demand: Insights into proteins, adaptogens, and performance-supporting nutrients that resonate with modern consumers
- Actionable trends: Translate consumer behavior and barriers into product innovation strategies that align with real-world strength goals
As a global leader in active nutrition ingredient technology, we help brands navigate emerging trends and formulate products that meet consumers where they are. Whether you're expanding into functional beverages, developing performance supplements, or innovating with holistic wellness in mind—we provide the insights to support strategic growth.
Contact us to schedule a custom market trends session with our experts.
