EdiSparklz Supplement Applications

EdiSparklz® Supplement Applications

For a unique experience your customers will love.

Use Color to Deliver Supplement Products That Attract Younger Generations

Social media is a big influence on purchase decisions, especially for younger generations. Gen Z and Millennial consumers tend to be less brand-loyal when it comes to purchasing vitamin, mineral, and supplement (VMS) products, making them more open to being swayed by marketing and influencers they see on social media1. This has led to a market focused on the use of bright or unexpected colors to attract consumers’ attention, especially for younger generations looking for new and innovative supplement products. Create a distinctive look for your new VMS product with EdiSparklz edible glitter. EdiSparklz work as an inclusion to create distinctive looks for ingredient cues, product differentiation, and brand recognition.

EdiSparklz Benefits for Supplement Applications

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EdiSparklz Edible Glitter Are the Ideal Solution for Creating Bright and Colorful Supplement Products your Customers Will Love

Thin and lightweight, EdiSparklz flakes and shapes are versatile inclusions that provide a bright pop of color for a distinctive look. They have no flavor, no sweetness, and no added calories. EdiSparklz are:

  • Compliant with U.S.P., N.F., and F.C.C. specifications
  • Certified Kosher and Halal
  • Glitter is heat resistant to 450°F, and will not melt, lose color, or shape when added to boiled lozenges and gummies.
  • Can be directly included into a tablet, tablet coating, or compound coating.
  • Ideal for inclusion in a wide variety of supplement applications including tablets, gummies, soft gels, gel caps, chewable tablets, effervescent tablets, powder, lozenges, and tablet coatings.

1. Mintel, VItamins, Minerals and Supplements - US - 2022.

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