As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.

Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition trends for active adults can inspire meaningful product innovation.

Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality protein, but extensive research behind dairy protein points to potential benefits ranging from weight management to immunity to healthy aging.

The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto trends in Europe can help nutrition brands meet these new needs.

Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.

From sponsoring eSports events to formulating products just for gamers, learn how major food and beverage companies are engaging with the eSports market—including their strategies for connecting with gamers and the types of products they’re selling.

Fortification of dairy alternatives with calcium is essential, especially when dairy milk is not an option in early life. Learn about some of the issues associated with low calcium intake and ingredient solutions to boost your dairy alternative.  

With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly around health and wellness—to better meet their needs.

Although whey protein is the gold standard in sports nutrition, deciding between whey protein isolate and whey protein concentrate requires careful consideration because it impacts a variety of factors, ranging from lactose to leucine content.