While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers should know about Generation Alpha.

The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.

Innovate your next workout recovery product with these essential performance recovery nutrients.

See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with bioactives.

Consumers are refocusing on their health and wellness, with mental health and new diets playing key roles. The Refocusing MegaTrend is reshaping what consumers expect from food and beverage companies.

This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.

One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions and are turning to trusted influencers for information about food.