Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

Here's a look at what’s in store for the 2024 US sports nutrition market, plus key trends and opportunities—like weight loss-positioned products and cleaner pre-workout energy drinks.

Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus innovative product strategies.

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.

Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.

The yogurt category is getting even more nutritious—and delicious. Check out the 2025 yogurt trends, from high protein to new flavors.

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking for.