Our recent consumer research reveals that while 44% of US consumers avoid plain water, hydration is still key for health. 

Explore how protein has evolved into a versatile nutrient, referred to as the "Swiss Army knife" of nutrients, due to its wide-ranging benefits recognized by consumers. 

Authentic brands emphasize the importance of providing consumers with genuine choices that resonate with their values.  

In our latest MegaTrends webinar, Glanbia Nutritionals and Nutrition Integrated, delve into the fascinating world of flavor innovation within the active nutrition category. 

Insights for Innovative Product Development in Hydration