Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need to know.
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This guide explores the effects of COVID-19 on consumer perceptions around health—both physical and mental—as well as on global trends in functional foods and supplements. It also looks at what ingredients it takes to develop immune-support products that meet today’s needs, using vitamins, minerals, botanicals, and more, while keeping in mind consumers’ continued interest in sustainability.
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Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.
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Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality protein, but extensive research behind dairy protein points to potential benefits ranging from weight management to immunity to healthy aging.
The Power of Creatine
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