Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
5 Insights on the Ready-to-Drink (RTD) Beverage Market
Explore the top trends shaping the ready-to-drink beverage market, from functional ingredients to protein fortification, and discover how brands can stay ahead.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…
The Top 7 Micronutrients in Immune-Supporting Products
With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Novel Formats to Fight Supplement Pill Fatigue
In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.
What's Being Added to Water
New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…
Fortified Water: What's Happening in 2025?
Learn the key trends shaping the fortified water segment, plus innovations to watch, brand successes, and actionable insights for manufacturers.
Asian Consumer Trends in Hydration
Discover the emerging hydration trends in Asia, consumers’ preferences, and opportunities for innovation in functional beverages to meet these demands.
2025 Nutrition Trends for Active Adults: What They Are & Why They Matter
Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition…
Global Trends in Hydration
Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.