Consumer Research Series on Healthy Snacking in China
For our 3-part series on healthy snacking in China, we surveyed 800 Chinese consumers to learn about their attitudes and behaviors around healthy snacking. In Part 1, Chinese Consumers and Healthy Snacking, we looked at the consumer landscape in China and consumer perceptions around healthy snacks.
We saw that dairy-based and protein-fortified snacks are widely considered to be healthy by Chinese consumers and that their consumption has grown in the past year, shifting healthy snacking into the mainstream.
In Part 2 of the series, we dive into snacking motivations and the role of protein in snacking. Part 3, Snacking Preferences and Barriers to Growth, will share insights on which attributes consumers look for in protein snacks, as well as obstacles to category growth.
Download our Snacking Guide to learn about the conscious indulgence trend and other global snacking trends.