FerriUp®

Emerging evidence underscores the importance of a nutritional strategy for active females throughout their lifecycle – puberty, pregnancy and menopause.¹ The sports nutrition market lacks focus in this area with only 1% of sports nutrition product launches in Asia targeting women.² Additionally, when looking at nutritional supplement drinks and healthcare launches only 6.6% are targeting women with a high protein claim, 7.0% with a vitamin and mineral claim, and 4.1% with a immunity claim.³ 

FerriUp is a whey protein concentrate that naturally contains abundant levels of lactoferrin, vitamin B12 and 80% protein, providing a strong nutrient foundation that supports iron modulation, energy levels and immune health for the active women.

FerriUp® Supports Women in Many Ways

Lactoferrin

• Women’s iron needs tend to be greater because they lose iron through menstruation.
  • Lactoferrin supports the utilization and balance of iron in the body.⁴
• Active women who engage in strenuous athletic activities face the potential of low energy from iron deficiency.⁵
  • Lactoferrin has been shown to help retain higher levels of red blood cells in active females.⁶

Protein 

• FerriUp is a good source of whey protein, containing over 80% protein per dose. 
• Consuming whey protein after exercise may help speed the rebuilding of muscle by increasing muscle synthesis.^7,8
• Consuming whey protein during or after exercise may help reduce muscle soreness and may improve muscle function and/or performance in the next workout.^9,10,11
• Studies show that active women have demonstrated a marked increase in successful muscle protein synthesis when they consume protein-rich foods after exercise.¹²
• Protein supplementation helps maintain lean muscle mass and can support bone strength and health.¹²

Vitamin B12

• Vitamin B12 must be obtained from dietary sources as the body cannot synthesize it.¹³
• Vitamin B12 is involved in red blood cell formation and maintenance of proper immune function which is critical for optimal athletic performance.¹³
• Vitamin B12 deficiency can cause fatigue, shortness of breath, loss of balance, which may lead to a decrease of athletic performance.¹⁴

Applications Ideal for FerriUp®

Instantized powder

• No clumping or floating powder 
• Rapid dispersibility 
• No sedimentation 
• Cold water dispersible

FerriUp®’s Benefits Align with Women’s Needs

References

*This is a typical value based on historical analysis only, not tested on every lot, minor variations may occur. 1.Journal of international society of sports science, review, sex differences and considerations for female specific nutritional strategies 2021, 2. Mintel GNPD & Innova Jan 2018-Apr 2022, 3. Mintel GNPD 2019-2021, 4. Paesano, et al., (2010), Lactoferrin efficacy versus ferrous sulfate in curing iron deficiency and iron deficiency anemia in pregnant women and non-pregnant women, 5. Peeling P, Dawson B, Goodman C, Landers G, Trinder D. (2008) Athletic induced iron deficiency: new insights into the role of inflammation, cytokines and hormones., 6.Koikawa N. et al., (2008) Preventive Effect of Lactoferrin Intake on Anemia in Female Long Distance Runners, 7.Tang JE, et al. Appl Physiol Nutr Metab. 2007; 32: 1132-38., 8. Hulmi JJ, et al. Nutr Metab. 2010; 7(1): 51, 9. Romano-Ely BC, et al. Med Sci Sports Exerc. 2006; 38(9): 1608-16., 10. Luden ND, et al. Int J Sport Nutr Exerc Metab. 2007; 17(1): 109-23, 11. Valentine RJ, et al. Int J Sport Nutr Exerc Metab. 2008; 18(4): 363-78, 12. Br J Sports Med. 2006 Sep; 40(9): 742–748., 13. Nutrients. 2020 Apr 9;12(4):1038., 14. Int J Sport Nutr Exerc Metab. 2006 Oct;16(5):453-84, 15. FMCG Gurus China Women’s Health Survey 2021, 16. Glanbia Nutritionals Survey, January 2022, n=414, Japanese women age 18-24 that purchase or open to purchasing vitamins & supplements, 17. WHO https://www.who.int/data/gho/data/indicators/indicator-details/GHO/prevalence-of-anaemia-in-women-of-reproductive-age-(-)