legs bones on treadmill trucal logo


Balanced Milk Mineral Complex for Bone Support

TruCal® Provides Bones with Much More than Just Calcium.

Globally, 153k tons1 of calcium ingredients are being formulated into nutritional supplements with 36% of the new product launches between 2015-2019 containing calcium in the form of calcium carbonate2. However, these other forms of calcium are limited and do not fully provide the body with what bones need for proper support. Consumers are generally aware that calcium sourced from milk is good for the body but it also contributes a host of other beneficial minerals that provide balanced mineral support for bone health. TruCal is a balanced milk mineral complex delivering 7 minerals (Calcium, Phosphorus, Magnesium, Potassium, Zinc, Iron and Copper) all at similar levels to the normal mineral composition of bone.

TruCal® Provides Minerals at the Right Balance

Bones need a mineral balance, not just calcium. 

bone minerals trucal graphic with circles



 Role in Supporting Bone Health



  • 99% stored in bones/teeth to provide structure and strength
  • Point 2
  • Point 3


  • The majority of Phosphorus is present in bone and teeth (85%), with the remainder distributed between other tissues (14%) and extracellular fluid (1%). 
  • Phosphorus is crucial for bone growth and mineralization. 
  • Supports bone building but improper balance of phosphorus may block the generation of new bone and may increase risk of osteoporosis.


  • The majority of total Magnesium is stored in the bone (60%) and is responsible for supporting bone strength and growth.
  • Critical to activating enzyme systems
  • Magnesium is necessary for the proper utilization of vitamin D and calcium, contributes to energy production and helps regulate calcium levels.


  • Helps to maintain bone density.
  • Potassium may alter bone metabolism by promoting calcium retention at the kidney.


  • Zinc takes part in the growth and maintenance of healthy bones.
  • In bone metabolism, zinc is needed to produce the matrix of collagen protein threads upon which the bone-forming calcium – phosphorus compound is deposited.


  • Copper is an essential trace mineral that has only recently been found to play an important role in bone health maintenance.
  • Copper helps inhibit bone resorption through a copper- and zinc-containing antioxidant called superoxide dismutase. This antioxidant neutralizes superoxide radicals produced by the bone-breakdown cells called osteoclasts during bone resorption.

TruCal® provides a balanced milk mineral complex for optimal bone health.

  • Scientifically shown to help improve bone density and strength10
  • Contains minerals sourced directly from cow’s milk, delivering them in ratios similar to the composition of bone.
  • This natural balance supports the growth and maintenance of the bone structure10.


 Bone Content

 TruCal® Milk Minerals

 Calcium 25%24%
 Phosphorus 12%12.5%
 Magnesium 0.37%1.5%
 Potassium 0.7%0.8%
 Zinc 0.009%0.008%
 Copper 0.0005%0.0004%

Other common forms of calcium lack the additional essential minerals necessary to support bone health.

  • Calcium Carbonate
  • Tricalcium Phosphate 
  • Calcium Phosphates
  • Calcium Lactate
  • Calcium Citrates
  • Calcium Gluconate
  • Calcium Lactate Gluconate

See why TruCal® is such an integral source of calcium and minerals for your supplement and food products. 

Studies Show Superior Results Compared to Calcium Carbonate

TruCal® Showed Superior Results to Calcium Carbonate for Bone Breakdown10

bone chart
  • TruCal significantly lowered Urine Helical Peptide (UHP), which indicates a reduction in the level of bone breakdown and resorption.
  • Calcium carbonate induced no change. 


TruCal® Showed Superior Results to Calcium Carbonate for Bone Turnover10

TruCal Bone Turnover Chart
  • TruCal significantly lowered Bone Alkaline Phosphatase (BAP), which indicates a reduction in the level of bone turnover. 
  • Calcium carbonate induced no change. 


Ideal for a Wide Range of Applications

trucal applications image with icons


1. Euromonitor Passport, August 2020, Euromonitor – August 2020 – Forecasted data 2020
2. Mintel GNPD, September 2020; food, beverage & healthcare excluding bakery & processed meat applications.
3. Calcium: Institute of Medicine (US) Standing Committee on the Scientific Evaluation of Dietary Reference Intakes. Washington (DC): National Academies Press (US); 1997.
4. Phosphorus : Pediatr Nephrol. 2012 Nov; 27(11): 2039–2048.
5. Magnesium: Nutrients. 2013 Aug; 5(8): 3022–3033.
6. Potassium: Adv Nutr. 2013 May; 4(3): 368S–377S
7. Zinc: Biol Trace Elem Res (2020).
8. Copper:J Orthop Translat. 2018 Jul; 14: 34–44.
9. Patel et al. (2011) J Chem Pharm Res 3(5):491-495
10. Glanbia study. Data on file.

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