Global trends in women’s health show how the landscape is evolving—with a new focus on active women's nutrition, hormone balance, energy support, holistic healthy aging, and more.  

Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the development of customized products like “brain water” for kids.

One rising 2023 MegaTrend was consumers’ search for holistic wellness—through food. See how snack occasions can help consumers find “Eatopia” and how new regulations support this trend.

The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food. 

Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.

The snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons for snacking and what’s most important to them in a snack.

Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.