One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions and are turning to trusted influencers for information about food.

This September 26th is Better Breakfast Day. Learn why Better Breakfast Day is so important, what consumers consider a healthy breakfast, and how morning snacks are changing the game.

According to the latest consumer data from Euromonitor International, women’s health concerns differ at each life stage in important ways.¹ Learn how innovative formulations with key nutrients can provide the holistic nutritional support that ASPAC women need.

Global trends in women’s health show how the landscape is evolving—with a new focus on active women's nutrition, hormone balance, energy support, holistic healthy aging, and more.  

Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the development of customized products like “brain water” for kids.

One rising 2023 MegaTrend was consumers’ search for holistic wellness—through food. See how snack occasions can help consumers find “Eatopia” and how new regulations support this trend.

The functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food. 

Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.