Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus innovative product strategies.
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Just like a car, your body needs fuel to power it. For consumers of all ages seeking an active and healthy lifestyle, protein is an essential nutrient to drive strength, fitness and well-being.
With travel on the rise in Asia, a new opportunity is emerging: nutrition for travel—with a focus on energy, hydration, and immunity support in convenient formats.
Emerging Opportunities for Functional Protein Beverages
Featured ContentFunctional Protein beverages are not a niche market. Beyond the traditional realm of sports nutrition, opportunities and competition within the protein beverage space will continue to expand into categories not previously considered.
She Rises
Featured ContentDeliver better nutrition to empower women through their life cycle.
Yogurt Trends to Watch in 2025
InsightThe yogurt category is getting even more nutritious—and delicious. Check out the 2025 yogurt trends, from high protein to new flavors.
Global Trends in Hydration
InsightLearn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition trends for active adults can inspire meaningful product innovation.