There’s no doubt immunity is still on consumers’ minds, with products featuring ingredients like vitamin C and zinc in high demand. But manufacturers may have more options than they think when it comes to ingredients and flavors that consumers associate with immunity.

From sports drinks to functional teas and waters, RTD beverages of all kinds are addressing the needs of European consumers. Explore some of the important attributes today’s consumers are looking for in a beverage along with key opportunities for beverage innovation.

Here’s five ways to make your CPG food products stand out on Instagram, Tik Tok, or whatever comes next and connect with today’s consumers.

Across the globe, consumers’ focus on health has risen since the pandemic began, including their interest in healthy nutrition. Explore some of the key nutrients that many consumers are not getting enough of and why they’re essential to achieving good health.

Bioactive ingredients for overall support of a healthy immune system. Supporting your consumer’s journey to a healthier wellbeing.