Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Adaptogens and Nootropics: The Future of Mood Food Fortification
Part two of our mood food series shows why adaptogens and nootropics are positioned to be the future of mood food and highlights some top ingredient choices for…
Functional Beverages to Support Wellbeing
Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s…
An Overview of Mood-Boosting Ingredients for Food and Beverage Formulations
In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
What Europeans Want from Protein Bars
Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
A Snapshot of Gen Z: The Key Characteristics
With Gen Z growing up, food companies are taking a closer look at the concerns and preferences of this influential generation. From social media to health to…
Global Trends in Breakfast Cereals
Here’s a look at the global trends in breakfast cereals, the top cereal markets, and reasons people are increasing their consumption of breakfast cereal.
7 Things Food Manufacturers Should Know about Generation Alpha
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers…
Healthy Savory Snack Trends 2023
The 2023 healthy savory snack trends show how brands can use formats, flavors, functional ingredients—even sustainability—to develop the savory snacks consumers…