Concerns Over Health Still High
FMCG Gurus’ recently released COVID-19 Survey1 shows that global consumers’ concerns about COVID-19 are still running high. Recently, we reviewed a portion of the survey results from eight countries around the globe to get a pulse on consumers and their perceptions of health. Those countries included Brazil, Canada, China, France, German, Japan, Mexico and the US. Among the selected countries surveyed, concerns are highest in Brazil (with 55% concerned and 14% very concerned), followed by Mexico, the U.S., Germany, France, Canada, China, and Japan. In all selected countries surveyed except China and Japan, more than half of consumers remain concerned about COVID-19.
In the U.S., 87% of those consumers are concerned about the health and wellbeing of loved ones, while 69% are concerned about their own health and wellbeing. In fact, the health and wellbeing of loved ones is the top concern in all countries surveyed except for the U.S. and Mexico, where it ranks just behind concerns about the economy. Concerns over personal health and wellness are the highest in Brazil (at 75%), followed by Japan (at 71%) and the U.S. and China (both at 69%).
Top Health Concerns
The majority of consumers in all countries surveyed indicate they’ve become more conscious about their overall health and overall immunity as a result of COVID-19. In addition, awareness of their overall nutrition has increased for many consumers—including 49% of consumers in Mexico and Brazil, 43% in the U.S., and 42% in China. Over half of consumers in the U.S., Canada, Mexico, Brazil, and Germany have become more conscious about their mental wellbeing, with the number as high as 67% in the U.S.