Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Unlocking the Power of Peptides: A Deep Dive into Protein Innovation
Learn the benefits of using peptides to drive food and beverage innovation—plus the science behind peptides.
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks market for 2025 and the opportunities ahead.
The Rise of Protein Snacking: Insights for Food Manufacturers
Manufacturers can tap the growing trend in protein snacking through innovation based on these key consumer insights.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Functional Beverage Trends in Latin America
As Latin American consumers shift to healthier beverages, these functional beverage trends highlight key opportunities for brands to meet their evolving needs.
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance recovery nutrients.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…