U.S. Consumers Who Indicated Protein Source was Appealing or Very Appealing
||Percentage of Consumers
Source: FMCG Gurus, Active Nutrition Survey – Q3 2019
Protein remains the most important ingredient consumers are looking for when they purchase a sports nutrition product, whether a bar or beverage, so it’s essential that protein has the spotlight in plant-based versions as well. Keeping the protein content high and using plant protein blends to improve protein quality are key strategies to formulating plant-based products that will properly support muscle tissue.
3. FILLING MICRONUTRIENT GAPS
Physically active consumers have high nutrient demands. Many rely on sports nutrition products to make sure they’re getting the right type and amount of macro- and micronutrients to support their performance and exercise goals. For plant-based consumers—particularly vegan consumers—taking in enough of the right nutrients to sustain a highly active lifestyle can be even more challenging.
Sports nutrition products fortified with potential shortfall nutrients, such as vitamin B12, iron, and calcium, can help active plant-based consumers fill the gaps. In addition, complementing plant proteins with amino acids can help ensure the product provides optimal muscle support. A product that makes active plant-based consumers feel healthy and well-nourished while supporting their efforts toward a more sustainable lifestyle is likely to gain a loyal following.
Winning the Game with Plant-Based Nutrition
Plant-based sports nutrition is showing no signs of slowing. While active lifestyle consumers are driving this shift, a growing number of sports performance consumers have begun exploring the benefits of plant-based eating, making this an exciting time for sports nutrition—a category known for innovation.
Glanbia Nutritionals' plant-based protein solutions deliver the benefit of protein fortification and improve the taste, texture, and functionality of a range of applications. We ensure our plant-based protein ingredients are non-GMO, gluten-free, kosher, and have good supply continuity. Our protein solutions are designed to specifically improve sports nutrition products such as powdered drink mixes, beverages, and bars.