Trends in Dairy
Dairy is known for its strong health halo due to its high-quality protein and key vitamins and minerals such as calcium. In fact, more than half (61%) of global consumers say they turn to milk to boost their health.1 In looking at claims that appeal the most for milk, “high in vitamins/minerals” takes the lead, with 50% of consumers selecting this as a claim they most want from their ideal milk, followed by “promotes bone health” at 49% and “high in protein” at 46%.2
While dairy is well positioned on health, consumers indicate a preference for more flavor options in the category. Sixty-two percent of global consumers believe flavor innovation in milk could be improved, while 39% point to cheese and 37% to yogurt.3 This may come as no surprise considering three out of four global consumers reportedly like foods and beverages with new and unusual flavors.4 Dairy brands are beginning to respond, with new flavors being one of this year’s top trends in yogurt.
Trends in Dairy Alternatives
For dairy alternatives, innovation has been holding strong through the pandemic. From May 2020 through April 2021, plant-based milk launches accounted for 8% of total global dairy category launches and plant-based spoonable yogurts for 2%—the same as in the prior twelve months.5