Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
2023 Nutrition Trends for Active Adults: What They Are & Why They Matter
The new active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top 2023 nutrition trends for active adults and how the…
Dairy Trends Coming in 2023
The dairy category offers consumers so much—indulgent taste, healthy nutrition, and functional wellness benefits. All these attributes are showing up in the…
European Functional Beverage Market Insights for 2023
The 2023 European functional beverage market is focusing on consumers’ top needs such as energy and immunity support. However, consumer interest in other…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Year-End Roundup: Top 5 Blogs for 2022
It’s that time of year again! We’ve rounded up our most popular blog posts from 2022 to share the year’s most exciting innovations and insights—from nutrition…
Fortified Water: What's Happening in 2023?
Consumers’ growing interest in health and wellness is being met with some exciting innovations in fortified water. Discover the top fortified water trends for…
What's New in the Snack Aisle for 2023?
When it comes to snacks, today’s consumers want balance—an enjoyable experience and nutritional benefits. Here’s a look at the 2023 snack trends and how brands…
What's Next for Plant-Based Sports Ingredients?
Plant-based sports nutrition products are on the rise globally as consumers seek healthier, more sustainable choices. Here’s a look at today’s global plant…
Global Cheese Market Trends for 2023
Consumers' evolving interests are driving innovation in the global cheese market. Learn the top 2023 cheese trends manufacturers should know, the fastest…
Gen Z: Putting Their Money Where Their Mouth Is
Food is the number one spending priority for upper-income Gen Zers, according to Piper Sandler’s recent report. Explore this and other key takeaways about Gen Z…