Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition trends to know—from what’s driving consumer interest to top flavors and formats. 

With more than three in four global performance nutrition consumers wanting products that are good for the planet,¹ sustainability is becoming essential in sports nutrition. But what does sustainability mean in this category?

As clean label continues to trend in nutrition bars, many manufacturers are responding with creative approaches to clean label that are resonating with consumers. Here’s a look at how innovative processing techniques can be used to produce cleaner label bars.

Amino acids are the building blocks of proteins, supporting muscle recovery and providing energy. Here’s what to know to create a protein-building amino acid product to meet today's consumers’ workout needs.

Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond just seasonal flavors and colors.

As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers. 

With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key opportunity for manufacturers.

Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics researchers are focusing on right now—including gut microbiome, mental health, and more.