EdiSparklz Packets

EdiSparklz® Packets

For Use At-Time-of-Consumption

For a unique experience your customers will love.

Social media has become a key information source for consumers who want to be at the forefront of today's food trends. With 93% of consumers citing appearance as the most important purchasing factor1, "Instagramability" has become one of the most important metrics in modern marketing. This has led to a market focused on the use of bright or unexpected colors to attract consumers’ attention, especially for seasonal and limited-time-only products (LTOs) with products featuring "add-ons" demonstrating an above-average purchase intent2.


EdiSparklz® Packets Offer a Convenient and Unique Consumption Experience

EdiSparklz Packets offer a new and convenient delivery method for EdiSparklz flakes and shapes. Increase consumer engagement with a unique, at-time-of-consumption experience. Simply open the packet and sprinkle it on to decorate before consuming. Ideal for use in multi-serving and multi-pack products.

  • Packets are made from food contact-safe material.
  • Available in a range of sizes from 0.7g to 5.0g, with custom sizes available depending on your application.
  • Full spectrum of colored flakes and shapes are available for use with custom blends available upon request.


             FLAKES – 1.7g shown                              SHAPES – 0.7g shown

Ideal for use on baked goods, frozen pancakes & waffles, hot & cold cereals, frosting & decorating kits, yogurt, pudding & ice cream multi-packs.

1. Insights in Marketing, How Does Color Influence Consumer Behavior?, accessed 12 2019.
2. Mintel GNPD

Hello! It looks like you’re using Internet Explorer. Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: Edge, Chrome, Firefox or Brave.