Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
Unlocking the Power of Peptides: A Deep Dive into Protein Innovation
Learn the benefits of using peptides to drive food and beverage innovation—plus the science behind peptides.
Emerging Immunity Trends in Asia
Take a look at the latest immunity consumer trends in Japan, China, and South Korea—with regional insights highlighting exciting product development…
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks market for 2025 and the opportunities ahead.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
The Rise of Protein Snacking: Insights for Food Manufacturers
Manufacturers can tap the growing trend in protein snacking through innovation based on these key consumer insights.
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Understanding Gen Z in the Asia Pacific Region: Key Characteristics & Opportunities for Food Manufacturers
Explore the unique traits of Asia Pacific's Gen Z, their food and beverage preferences, and key opportunities for manufacturers to innovate and meet their needs…
Celebrating Innovation: World Milk Day with Glanbia Nutritionals
For World Milk Day on June 1, we’re celebrating dairy industry innovation that’s shaping the future to embrace the needs of sustainability-minded, health…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.