Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
The Right Time for Protein Snacks: Insights for Food Manufacturers
Protein snacks are a top snacking trend, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and why timing…
What Are Essential Nutrients and Why Are They Essential for Your Products?
Essential nutrients play a vital role in food and beverage products, enhancing their nutritional value while boosting brand recognition and consumer…
Snacking in China: Insights into Healthy Snack Preferences
As healthy snacking in China expands, these are the key trends in consumer preferences and snacking habits that brands should know to stay ahead in the market.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
Snacking in China: The Role of Protein in Modern Snack Choices
As protein snacking ramps up in China, brands are exploring how to include protein in their snacks to meet this trend. Explore consumer insights, challenges…
Unlocking the Power of Peptides: A Deep Dive into Protein Innovation
Learn the benefits of using peptides to drive food and beverage innovation—plus the science behind peptides.
Emerging Immunity Trends in Asia
Take a look at the latest immunity consumer trends in Japan, China, and South Korea—with regional insights highlighting exciting product development…
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks market for 2025 and the opportunities ahead.
The Rise of Protein Snacking: Insights for Food Manufacturers
Manufacturers can tap the growing trend in protein snacking through innovation based on these key consumer insights.
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…