Insights

Discover new Market and Consumer trends.

The Power of Creatine

High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…

“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”

Brooke Brottman

Strategic Insight Analyst

Brooke Brottman  Strategic Insight Analyst
Brooke Brottman  Strategic Insight Analyst

What's Being Added to Water

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking…

Asian Consumer Trends in Hydration

Discover the emerging hydration trends in Asia, consumers’ preferences, and opportunities for innovation in functional beverages to meet these demands.

Global Trends in Hydration

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.

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