Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Surging interest in immunity has created high demand for products with antioxidants like vitamin E. Here’s a look at why vitamin E is so important, some top sources of this essential nutrient, and tips on overcoming common formulation challenges with vitamin E.

High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.

The gummy format continues to grow in popularity as more consumers embrace non-pill formats that work for their lifestyles. Here’s a look at five key insights for supplement manufacturers interested in this growing segment.

Beauty-from-within products are on the rise. While beauty supplements continue to do well, there is an emerging opportunity in functional beverages and foods with beauty benefits, particularly to support healthy skin.

Consumer snacking drivers and priorities underscore a desire for better-for-you options as balance becomes the new normal for snacking in Europe.