Co-creation of new food and beverage products with consumers is one of the 2023 MegaTrends helping brands boost sales—and social media is where it all begins.

As consumers seek healthier lifestyles through better diet, they expect bakery products, as household staples, to play a supporting role. See the better-for-you bakery trends that are meeting their needs.

The Asian senior nutrition market is growing fast. Here, we look at the top drivers and trends in a specific area—clinical nutrition for seniors—plus emerging opportunities.

In Asia and globally, a rising interest in holistic wellness is creating opportunities in food and beverage for ingredients and products that can support the body and mind.

See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address Asian consumers’ interests in health and wellness.

The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products. 

Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences emerge such as sustainably-produced products, brands have to respond quickly to address these new needs.