woman gardening

MegaTrends for 2024 & Beyond: Authenticity

These two trends from Innova Market Insights’ Top 10 Trends focuses on unveiling the power of authenticity and how consumer choice is shaping trends. 

Consumers are increasingly seeking the freedom to choose what resonates with their values, and these trends encapsulate that desire seamlessly. Tom Vierhile details Innova’s Top 10 Trend #10: Minimizing the Noise which emphasizes the importance of open and straightforward communication. It resonates with individuals seeking an escape from overwhelming details and looking for essential information that aligns with their values. The top four pieces of information consumers wish to see simplified on packaging are brand overview, shelf life, product storytelling, and sustainability info. 

He also shares insight on Innova’s Trend #2: Nurturing Nature. Consumers today believe that businesses have a responsibility that extends beyond mere sustainability. This trend exemplifies the authenticity consumers seek in brands that go beyond greenwashing and genuinely contribute to the well-being of our planet. Join our exploration of how businesses can authentically nurture nature and make a lasting impact.

Dive into the heart of this and other consumer mega trends with our on-demand webinar featuring all the Glanbia Nutritionals MegaTrends shaping the health, wellness, and nutrition industry today. Gain exclusive insights into the evolving landscape of consumer preferences, from Personalized Performance to Authenticity and beyond.

To be at the forefront of these impactful trends, sign up for our newsletter now. By subscribing, you'll receive curated content that delves deep into the dynamics of nutritional ingredients and consumer insights. Be the first to know about our upcoming webinars, where industry experts will share insights and strategies to navigate the trends of today.

Hello! It looks like you’re using Internet Explorer. Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: Edge, Chrome, Firefox or Brave.