These sports choices represent the new vision of the International Olympic Committee of making the Olympics more accessible and relevant for the next generation. The advent of Olympic breaking, skateboarding, sport climbing, and surfing are expected to inspire children across the world to give sports a try.
Performance Nutrition Trends
Sports nutrition companies are ready with products that can support athletes’ most important nutritional needs such as complex carbohydrates, electrolytes, and protein in snackable and beverage formats. However, athletes at the top also rely on personalized performance nutrition to give them an edge—a trend that’s moving into the mainstream.
As manufacturers plan ahead for the Olympics, they can also consider the growing interest in nutrition for mental health, energy, and endurance when formulating and launching new products. With all eyes on the world’s top athletes (and their diet and exercise tips and tricks), the 2024 Olympics represents a great opportunity for the sports nutrition industry.
Mental Health Nutrition
With the upcoming Olympics catering to younger participants and viewers with the new sports, it’s time for brands to tap into the needs and interests of Gen Z consumers if they haven’t already. That includes offering products that can support mental health by keeping stress and anxiety at bay.