The 2023 European functional beverage market is focusing on consumers’ top needs such as energy and immunity support. However, consumer interest in other functional benefits, as well as natural ingredients, is on the rise.
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Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.
In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting ingredients.
Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s healthfulness.
Part two of our mood food series shows why adaptogens and nootropics are positioned to be the future of mood food and highlights some top ingredient choices for formulating mood and brain support products.