Insights

Discover new Market and Consumer trends.

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC

Sonja Matthews
Sonja Matthews

The Rise of High Protein

High protein foods have expanded beyond the shakes and bars loved by competitive athletes into mainstream snacks and meals for all consumers. Catalina Crunch…

The New Face of Sports Nutrition

The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…

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