Insights
Discover new Market and Consumer trends.
Functional Beverage Trends in Asia: Optimized Energy
As more consumers seek to optimize their energy levels, energy has become one of…
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Future of Hydration
For hydration, consumers aren’t just reaching for sports drinks anymore. See…
A Visual Feast- Part 3: Natural Color Trends in the Food & Beverage Industries
We are what we eat ... and nowadays, consumers are not shy when it comes to demanding healthier choices. A continuing megatrend in the food and beverage…
Plant-Based Beverages Help Consumers Drink Healthy
Plant-based milks are more popular than ever, with manufacturers offering a steady stream of innovative, tasty, and healthy products to meet this demand. Here’s…
The New Face of Sports Nutrition
The sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC
How COVID-19 Impacts Global Consumer Perceptions of Health
More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by…
What Does Clean Label Mean for Dairy
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the…
What's on the Horizon for Plant-Based Protein in 2021?
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021…
Active Lifestyle Consumers Reach for Micronutrients for Support
Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at…
A Look at the 2021 Sugar Substitutes Market
Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and…
