This guide explores the effects of COVID-19 on consumer perceptions around health—both physical and mental—as well as on global trends in functional foods and supplements. It also looks at what ingredients it takes to develop immune-support products that meet today’s needs, using vitamins, minerals, botanicals, and more, while keeping in mind consumers’ continued interest in sustainability.
Coverage – A Little Glitter Goes a Long Way!
Featured ContentWe get a lot of questions about EdiSparklz™ and how it is used on product. The main thing that makes EdiSparklz™ so different is that it is a very thin flake compared to a sprinkle like a jimmy, which is an extruded shape. Find out how glitter can be cost-effective alternative that doesn’t sacrifice visual appeal.
There’s no doubt immunity is still on consumers’ minds, with products featuring ingredients like vitamin C and zinc in high demand. But manufacturers may have more options than they think when it comes to ingredients and flavors that consumers associate with immunity.
Our 2024 immune supplement insights reveal consumers’ evolving needs, the top immune supplement trends from immune + claims to functional mushrooms, plus the future of immune supplements.
Supplement formats are evolving in exciting ways to provide consumers with a more convenient and enjoyable experience. Check out the current market trends in supplements and find out why gummy supplements are leading the pack.
Building a Better Beverage for the European Consumer
Featured ContentFrom sports drinks to functional teas and waters, RTD beverages of all kinds are addressing the needs of European consumers. Explore some of the important attributes today’s consumers are looking for in a beverage along with key opportunities for beverage innovation.
How to Make CPG Food Products More Instagram-Worthy
Featured ContentHere’s five ways to make your CPG food products stand out on Instagram, Tik Tok, or whatever comes next and connect with today’s consumers.
As consumer trends in women’s health and nutrition evolve, new opportunities are emerging to address these needs with innovative women’s nutrition products.
Nutrients for Life: What We Are Missing and Why It's Important
Featured ContentAcross the globe, consumers’ focus on health has risen since the pandemic began, including their interest in healthy nutrition. Explore some of the key nutrients that many consumers are not getting enough of and why they’re essential to achieving good health.