While snacking is an integral part of most consumers’ diets, the pandemic and its associated stressors have influenced what’s driving consumers to snack. This guide features on in depth look on the latest global snacking trends, as well as deep dives into consumer drivers in healthy snacking and bars in key European countries.
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The gummy format continues to grow in popularity as more consumers embrace non-pill formats that work for their lifestyles. Here’s a look at five key insights for supplement manufacturers interested in this growing segment.
What Consumers Consider as "Natural"
Featured ContentOne of the biggest trends in food claims in recent years has been the claim of “natural.” Natural products are now easy to find in mainstream grocery stores and under mainstream brands. But with no official definition of “natural,” manufacturers often struggle to meet all consumers’ expectations in this area. Check out what today’s consumers think of as natural and how it affects their food choices.
Beauty-from-within products are on the rise. While beauty supplements continue to do well, there is an emerging opportunity in functional beverages and foods with beauty benefits, particularly to support healthy skin.
The Beauty of Biotin
Featured ContentBiotin is a stable B vitamin that functions in the metabolism of macronutrients such as proteins, carbohydrates, and proteins. Other names for biotin include vitamin B7, vitamin H, or coenzyme R. Biotin is a coenzyme involved in the creation of nucleic acids and fatty acids.
Developing Private Label Vitamins that Stand Out
Featured ContentAs budgets tighten due to economic effects of the COVID pandemic, more consumers are turning to store brands—including private label vitamins, minerals, and supplements—to save money. Learn what’s important to these consumers and how companies can make their private label products stand out on the shelf.
This guide explores the effects of COVID-19 on consumer perceptions around health—both physical and mental—as well as on global trends in functional foods and supplements. It also looks at what ingredients it takes to develop immune-support products that meet today’s needs, using vitamins, minerals, botanicals, and more, while keeping in mind consumers’ continued interest in sustainability.
There’s no doubt immunity is still on consumers’ minds, with products featuring ingredients like vitamin C and zinc in high demand. But manufacturers may have more options than they think when it comes to ingredients and flavors that consumers associate with immunity.
Celebrating World Baking Day
Featured ContentThe rise in home baking during the lockdown is creating some exciting opportunities in baking ingredients and mixes. For World Baking Day, learn how brands can support this new wave of home bakers with products that make baking fun and easy!