When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the meaning of clean label continues to expand, simply removing undesirable ingredients may no longer be sufficient to satisfy consumers—especially for dairy products.

As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.

Active consumers are becoming increasingly aware of how important certain micronutrients are to keeping them healthy and feeling their best. Here’s a look at which micronutrients these consumers are looking for and how they help support a healthy, active lifestyle.

More than a year has passed since the COVID-19 outbreak began. Consumers’ concerns and behaviors changed seemingly overnight, with much of the change driven by the desire to stay well. Here’s a look at recent data that reveals how COVID-19 has impacted consumers’ perceptions of health across the globe.  

Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and beverages—plus key takeaways for food and beverage manufacturers.

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Designing ready-to-eat (RTE) cereals to be more snackable may be the perfect opportunity to reinvigorate cereal sales amidst breakfast time competition like yogurt, bars, and on-the-go breakfast sandwiches.